Hailey Bieber Fronts Miu Miu’s Spring 2022 Campaign

ITALY —  Italian high fashion women’s clothing and accessory brand Miu Miu has tapped American fashion model Hailey Bieber for its spring 2022 ad campaign.

The advertisement was lensed by British photographer Tyrone Lebon, with creative direction by Lina Kutsovskaya of Be Good Studios and styled by Lotta Volkova.

The model styled in the house’ signature pieces, including its famous pleated micro-miniskirt in denim and khaki, a cropped button-down, slouchy socks, pointed loafers and a gold chain beige bag.

The photos are meant to show the free spirit of the label by juxtaposing the collection’s raw-edged clothes with luxurious and colorful backdrops.

Miu Miu’s famous pleated micro-miniskirt is embracing one of the anticipated clothing trends for 2022, as more trends from the early Aughts era make a comeback. Micro-miniskirts were worn by many celebrities in the early 2000s.

Photos Credit: Tyrone Lebon