Burberry’s Winter 2023 Ad Campaign

BURBERRY’S CHIEF CREATIVE DIRECTOR DANIEL LEE RELEASED THE 2023 AD CAMPAIGN FOR THE BRITISH HERITAGE HOUSE.

LONDON, ENGLAND  — For the advertisement, Daniel Lee wanted to highlight “the best of Great Britain”.

The Tyrone Lebon lensed campaign features images of models wearing key looks from Lee’s debut fall 2023 collection on the Isle of Skye in Scotland and Northern Ireland’s Giant’s Causeway.

The designer said the winter campaign aims to reflect the founding principle of Burberry — to protect while exploring the outdoors and to capture “a spirit of exploration and adventure.”

He focused on the Isle of Skye and Giant’s Causeway for their mysterious, epic beauty. While they are very different locations, both are distinctively British.

Some pieces in the ad include trenchcoats, rubber boots, field jackets, colorful check blankets, argyle jumpers and statement pieces in rose and duck patterns, the latter of which were all over Lee’s fall runway.

The Knight bag, a new brand hero, is also heavily featured. The softly structured style comes with a bridled horse clip and showcases the charging horse from Burberry’s updated Equestrian Knight Design. It can be used either as a shoulder bag or a tote.