She’s Really Her: Angel Reese Signs NIL Deal With Reebok

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BOSTON, MASSACHUSETTS — Earlier in the year, college basketball superstar Angel Reese played a pivotal role in elevating women’s college basketball to new heights. It doesn’t matter if you call her “cocky” or “confident,” but two other things you must call her is a “champion” and “college basketball legend“.

The Boston-based athletic footwear and apparel company announced that Reese had signed an NIL deal with the brand.

In an interview published on the company’s website, The Tigers‘ star forward said former LSU and NBA player Shaquille O’Neal, who recently became Reebok‘s president of basketball, was influential in bringing the deal together.

Now that he’s just been announced as their President of Basketball, that is inspirational to me, just being able to see an athlete or former athlete shift from not just being an athlete, but being the president of the brand is something that’s important,” Reese said. “I would love to do that one day.”

Terms of the agreement were not released at the time of publishing. Reese is the first athlete signed by O’Neal in his new role at Reebok (see it here).

There is no one making a bigger impact on the game right now than Angel Reese,” O’Neal said.

The announcement is part of Reebok’s strategy to rebuild its relationship with team sports and culture.

Last month, NFL quarterback Justin Fields, signed with Reebok as an ambassador (see it here).

Photos Credit: Courtesy of Reebok

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Donovan is the CEO and Editor-In-Chief of For all general inquiries please email Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.