Gigi Hadid Fronts Self-Portrait’s Spring 2023 Campaign

NEW YORK, USA — American fashion model Gigi Hadid fronts the spring 2023 campaign for contemporary fashion label Self-Portrait. This is the model and entrepreneur second time appearing in a campaign for the brand

Photographer Tyrone Lebon shot the ad in New York, Hadid models a series of sensual rhinestone-embellished pieces from the brand’s latest collection.

Han Chong, founder and creative director of Self-Portrait, said Hadid perfectly embodies the spirit of a Self-Portrait woman, who is “independent, confident, sensitive and always a lot of fun.”

“For this new season’s campaign, we wanted to give the collection a rawness and sensuality. Together,
Tyrone and Gigi brought this attitude to life through a series of videos and images shot on a parking lot in New York — the result is honest, natural, feminine and magical,” Chong added.

Hadid said she enjoys building creative relationships with the team at Self-Portrait. “It was so much fun and felt familiar in all the right ways,” she added.

Photos Credit: Tyrone Lebon