Gigi Hadid Fronts Self-Portrait’s Spring 2023 Campaign

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NEW YORK, USAAmerican fashion model Gigi Hadid fronts the spring 2023 campaign for contemporary fashion label Self-Portrait. This is the model and entrepreneur second time appearing in a campaign for the brand

Photographer Tyrone Lebon shot the ad in New York, Hadid models a series of sensual rhinestone-embellished pieces from the brand’s latest collection.

Han Chong, founder and creative director of Self-Portrait, said Hadid perfectly embodies the spirit of a Self-Portrait woman, who is “independent, confident, sensitive and always a lot of fun.”

For this new season’s campaign, we wanted to give the collection a rawness and sensuality. Together,
Tyrone and Gigi brought this attitude to life through a series of videos and images shot on a parking lot in New York — the result is honest, natural, feminine and magical,” Chong added.

Hadid said she enjoys building creative relationships with the team at Self-Portrait. “It was so much fun and felt familiar in all the right ways,” she added.

Photos Credit: Tyrone Lebon

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Donovan is the CEO and Editor-In-Chief of For all general inquiries please email Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.