Kiyan Anthony Inks PSD Underwear NIL Deal

THE SON OF FORMER NBA PLAYER CARMELO ANTHONY AND ACTRESS LALA ANTHONY IS BUILDING HIS BRAND WITH HIS NEW DEAL WITH PSD.

NEW YORK, UNITED STATES — High school basketball player Kiyan Anthony for Long Island Lutheran has landed his first major NIL partnership.

The rising basketball recruit in the Class of 2025 announced that he’s partnered with PSD underwear, the same company that’s signed a NIL deal with Bronny James. Other PSD endorsed basketball players include Ja Morant, Jimmy Butler, and Trae Young.

“I am very excited for my first-ever partnership with PSD. It’s more than just a partnership; it’s a
collaboration that represents my style and my love of basketball. Together, we’re going to redefine
what it means to be comfortable and confident both on and off the court.” Kiyan Anthony said in a statement.

PSD said in the release that its team of designers developed a collection with Anthony “staying true to his Brooklyn roots and eye for the new generation of fashion.”

“We’re proud when we are someone’s first-ever deal and value that he trusts us,” said Curt Flaitz, co-founder and CEO at PSD. “It’s another testament to the brand’s longevity when the next generation has the same excitement as the generation before them.”

Kiyan Anthony is a 6-4, 186-pound Shooting Guard from New York. The 4-star recruit has collegiate offers from Syracuse, Florida State, Seton Hall, Memphis, Pittsburgh, Massachusetts, Michigan, Tennessee, Maryland, and amongst others.

He is one of the top basketball recruits in his class, is the No. 41 player in the 2025 class by ESPN.com and is ranked No. 38 by 247Sports.com.

His father Carmelo Anthony played one season at Syracuse University, during the 2002–03 season. He helped guide the Orange to their first-ever NCAA tournament title in 2003 and earned the tournament’s Most Outstanding Player Award.

Photos Credit: Kiyan Anthony’s Instagram