Fashion

Camille Miceli Will Unveil Her First Designs For Emilio Pucci In Capri, Collection Will Drop On Mytheresa.com

By Donovan | April 25, 2022 0 Comments

Emilio Pucci Spring 2022

THE FLORENTINE-BASED HOUSE WILL UNVEIL ITS NEW COLLECTION IN CAPRI THIS MONTH.

ITALY — Emilio Pucci‘s artistic director Camille Miceli will unveil her first designs for the label on April 29 in Capri.

In a brief statement shared exclusively with WWD, Pucci said it would reveal a “capsule collection,” and that Miceli’s arrival at the house last summer (see it here) marked “a new chapter in the history of the maison.”

At the time of this post, the format for the event and other details are under wraps.

The Italian island of Capri has long been considered the jet-set destination par excellence, and it’s where founder Emilio Pucci opened his first store in 1951.

Camille Miceli is a seasoned creative who has worked in the design departments of LVMH‘s Dior and Louis Vuitton. She started her career in public relations, going on to work in the studio with some of the most acclaimed fashion designers in the world, including Karl Lagerfeld, Azzedine Alaïa, Marc Jacobs and Nicolas Ghesquière.

She has expressed a wish to show the joyful side of Emilio Pucci, which is strongly associated with summer getaways and winter pursuits, too. “It’s more about lifestyle, a way of living that inspires me the most,” she told WWD recently.

Considered one of Italy’s fashion pioneers, Emilio Pucci began designing skiwear out of jersey fabrics in 1947 and opened his house in 1949. His colorful, graphic motifs quickly became a signature of the house.

Controlled by LVMH Moët Hennessy Louis Vuitton since 2000, Pucci has experimented with a variety of permanent designers over the years, including Julio Espada, Christian Lacroix, Matthew Williamson, Peter Dundas and MSGM’s Massimo Giorgetti, and also studio configurations. The brand had recently experimented with guest designers, including Christelle Kocher of France and Japan’s Tomo Koizumi. Last June, it dropped a surprise collaboration with buzzy skate brand Supreme.

The brand has recently shuttered boutiques in big metropolitan cities and is concentrating on such resort locations as Miami, Palm Beach, Saint-Tropez and Portofino.

Pucci will release its first designs by Miceli in its own boutiques, at pucci.com, and with its exclusive retail partner Mytheresa.

Going forward, Pucci plans to unveil collections on a see now, buy now calendar, with deliveries timed as monthly drops. The house is rebooting as a resort-focused brand under Miceli.

Her first collection is dubbed “La Grotta Azzura” — named after one of the island’s famous caves with crystalline blue water — and will hit boutiques and e-commerce channels in May, June and July.