Louis Vuitton Unveils Date For 2024 Cruise Show
FRANCE — Louis Vuitton‘s womenswear artistic director Nicolas Ghesquière has already chose a date for the house’s cruise (resort) show.
The show will take place on May 24, 2023.
At the time of this post, other details are still under wraps, including the geographic location and venue.
Artistic director of women’s collections at Vuitton since 2013, Ghesquière typically selects an architectural marvel as a transporting backdrop for Vuitton’s cruise displays.
For the resort 2023 collection, Ghesquière chose the Salk Institute in San Diego, a clifftop research facility that boasts a slim reflecting pool running between two identical rows of Brutalist buildings, framing breathtaking views of the Pacific Ocean.
Over the years, the LVMH Moët Hennessy Louis Vuitton – owed brand cruise shows have taken place at the groovy Bob Hope Estate by John Lautner in Palm Springs, California; Brazil’s otherworldly MAC Niterói by Oscar Niemeyer; Kyoto’s Miho Museum by Ieoh Ming Pei; the Fondation Maeght in Saint-Paul de Vence by Josep Lluís Sert, and the TWA Flight Center at JFK Airport in New York by Eero Saarinen.
Cruise represents a key delivery for luxury brands as the collections have a long selling window straddling several seasons, and often dedicated campaigns and extra distribution via pop-up stores.
Photos Credit: Isidore Montag / Gorunway.com