Dior Will Cruise To Mexico For Its 2024 Resort Show

FRENCH FASHION HOUSE CHRISTIAN DIOR SE, COMMONLY KNOWN AS DIOR WILL PRESENT ITS 2024 CRUISE (RESORT) SHOW IN MEXICO.

MEXICO — The LVMH Moët Hennessy Louis Vuitton – owned brand will show its 2024 cruise (resort) collection on May 20 in Mexico City. It plans to disclose the exact location at a later date.

Maria Grazia Chiuri, artistic director of womenswear collections at Dior, will continue her tradition of collaborating with local craftspeople on the annual collection, which has the potential to significantly boost tourism revenues in its destination.

“Through this exciting dialogue, the creative director will highlight the artistry and some of the emblematic figures of this country that has been dear to Dior’s heart since the beginning of the house in 1947,” the brand said in a statement.

Dior staged its 2023 cruise show in Seville, Spain, last year and its 2022 resort show in Athens, Greece, in 2021.

It won’t be the first time Dior has organized a runway show in Latin America. The house has staged presentations in several countries in the region, including one in Mexico in 1954, a spokeswoman said.

Photos Credit: Giovanni Giannoni/WWD