Valentino Will Return To Milan Men’s Fashion Week

ITALIAN FASHION HOUSE VALENTINO WILL STAGE A MENSWEAR FASHION SHOW DURING MILAN MEN’S FASHION WEEK.

ITALY — Valentino S.p.A.’s next menswear presentation, dubbed Valentino The Narratives, will be held on June 16 at 2 pm CET at the Università degli Studi di Milano Statale. The event will kick off Milan Fashion Week, scheduled to run until June 20.

While the women’s and couture collections have been traditionally unveiled in Paris, this move is a return to the house’s roots, as founder Valentino Garavani staged his first menswear show in Milan in January 1985.

The Narratives will be streamed live on Valentino.com and through the house’s social channels, and the university’s students will be able to experience the show on site, reflecting creative director Pierpaolo Piccioli’s aim to be increasingly inclusive and to reach out to younger generations.

Piccioli and Valentino’s chief executive officer Jacopo Venturini have been focusing on boosting the brand’s menswear visibility and significance over the past few seasons, through special initiatives and partnering with influential brand ambassadors.

In 2022, menswear represented 14 percent of sales, and Venturini sees “great opportunities” in this segment.

Photos Credit: Giovanni Giannoni / WWD