Toni Braxton And Sons Front Diesel Library Spring Ads

MILAN — Italian fashion brand Diesel recently released its latest ad campaign for their Library line. Legendary singer Toni Braxton and her sons Diezel and Denim Braxton; German–Spanish actor and singer Arón Piper; American artist, actress and model Lauren Tsai, and model Ella Snyder are all featured in the house’s advertisement.

For the first time, Diesel’s founder Renzo Rosso will appear in an advertising campaign for the brand’s sustainable Library line.

Photographed Frank Lebon shot the spring 2022 campaign.

The campaign is in sync with the brand’s tongue-in-cheek communication, as the photos are collages of multiple images and poses in different Diesel Library outfits, reflecting the concept of a versatile collection targeting diverse customers and for any occasion.

Creative director Glenn Martens last summer unveiled the Diesel Library genderless collection, introducing it for spring 2022 as part of the group’s “For Responsible Living” sustainability initiatives.

The library offers a wide range of evergreen and longer-lasting denim items, from pants and jackets to tops and skirts to name a few, with 50 percent of the overall denim collection having a permanent shelf life.

Martens said at the time that he planned to use low-impact materials such as organic and recycled fibers; washes and treatments performed with innovative techniques that significantly reduce the use of water and chemicals and trims, such as leather patches that are chrome-free tanned; metal buttons that have no galvanized treatments, and inner labels made with recycled materials. Cellulosic trims, including hangtags and patches, are realized in FSC-certified materials. Treatments designed to limit water and chemical usage include alternative pumice stone, Ozone oxidation and mineral dyes.

All these features will be traced and communicated through a QR code on the tag attached to each Diesel Library item, so that each garment will be equipped with a digital passport that guarantees customers access to a dedicated web page where they can learn more about the attributes of each specific item.

Diesel is controlled by OTB, which also owns the Marni, Jil Sander, Maison Margiela and Viktor & Rolf brands.

Photos Credit: Frank Lebon