Milan Fashion Week: Diesel Will Open Its Doors To The Public For Spring 2024 Show

ITALIAN FASHION BRAND DIESEL WILL ONCE AGAIN OPEN IT DOORS TO THE PUBLIC FOR THEIR UPCOMING SPRING 2024 SHOW DURING MILAN FASHION WEEK.

MILAN, ITALY — After opening its spring 2023 show to the general public last year, Diesel will repeat the same format that attracted thousands of attendees on September 20, when it will parade its spring 2024 collection. Instead of its regular afternoon time slot, this season the brand will stage the coed show at 9 p.m. CET at the Scalo Farini location.

The online registration to attend the show will open on September 6 on diesel.com, anyone will be able to access tickets to attend the show live on a first come, first serve basis. The event will also be livestreamed on the brand’s digital channels.

The brand’s creative director Glenn Martens came up with this format to engage with a large and diverse audience. Since joining Diesel in 2020 (see it here), Martens has repositioned the brand and catapulted it back onto the hype radar by dusting off its straightforward and fun attitude, revamping experimentation and creatively hammering on a threefold focus on denim in all forms, utilitarian inflections and MTV-heyday pop aesthetics.

Photos Credit: Angelo Pennetta