Pre-Fall Campaign: Jennifer Lawrence For Dior

PARIS, FRANCE — Luxury house Dior releases their pre-fall 2020 ad campaign, starring actress Jennifer Lawrence.

The Brigitte Niedermair lensed advertisement features Lawrence in minimalist outfits from the collection designed by artistic director Maria Grazia Chiuri.

The French fashion house shot the campaign in New York last December 2019.

The images broke on today Tuesday April 14, 2020 in Elle Decor Italia, and will appear on April 16 in Italian women’s magazine Amica. In addition to traditional press, Dior plans to roll out the campaign online, though it declined to comment on its overall budget.

With its focus on crisp, monochromatic silhouettes, the campaign reflects Chiuri’s concept of a timeless wardrobe, composed of essentials, as well as founder Christian Dior’s architectural approach to clothes.

Art directed by Niedermair, the campaign was styled by Isabelle Kontoure, with hair by Jenny Cho and makeup by Peter Philips.

Lawrence was the face of Dior Beauty (see it here), fronted the Be Dior campaign (see it here) and Miss Dior Fall/Winter 2014 ad campaign (see it here).

Photos Credit: Brigitte Niedermair/Courtesy of Dior