Shawn Stussy Makes Fashion Comeback With Dior Pre-Fall Men’s Ads

PARIS — Shawn Stussy’s psychedelic artwork for Dior has spread through every aspect of the French fashion house’s pre-fall men’s collection — down to its advertising campaign. The black-and-white lettering forms the decor of the images shot by Steven Meisel.

His loopy, embellished lettering appeared as a print on shirts, sweaters and bob hats, and featured as the backdrop for the Dior pre-fall 2020 show in Miami during Art Basel Miami Beach (see it here).

“This campaign captures the idea of Miami and Dior’s modern vision enhanced by Shawn’s graphic identity,” Kim Jones, artistic director of men’s wear at Dior, said in a statement.

The collaboration marked a high-profile comeback for Stussy, the founder of the Stüssy brand, who had been missing from the fashion scene since leaving his surfing-inspired brand in 1996.

The Dior campaign also features the Air Jordan 1 High OG Dior limited-edition sneakers, which was recently pushed back (see it here), due to the worldwide spread of the coronavirus.

The campaign was styled by Melanie Ward, with art direction by Ronnie Cooke Newhouse, the campaign features models Issa Naciri, Ludwig Wilsdorff, Thatcher Thornton, Max Wechter and Jecardi Sykes. Makeup by Pat McGrath.

Photos Credit: Steven Meisel