Fenty Beauty Is Now Available At Ulta Beauty At Target

UNITED STATES — After entering Ulta Beauty last year, Fenty Beauty has just expanded into Ulta Beauty at Target, the retailer’s partnership with Target Corp. bringing a streamlined, accessible, and specially curated product assortment from Rihanna‘s beloved beauty brand. Ulta Beauty at Target will offer Fenty Snackz – a set of minis across lip and complexion products. It debuted last week in all shop-in-shops with roughly 70 stock keeping units.

“The goal has always been to bring Fenty Beauty to as many people as possible. I’m excited to introduce the Fenty Snackz and give Ulta Beauty at Target guests a new way to experience our brand,” said Rihanna.

“For two years, Ulta Beauty at Target has offered the makeup, skincare, and hair care brands our guests love, and we are thrilled to add the beloved Fenty Beauty brand,” said Jill Sando, executive vice president and chief merchandising officer, Target. “Our curated assortment – including Fenty’s best-selling products, as well as new mini sizes and sets, will spark discovery and deliver affordable joy to our guests.”

Sando said a set of lip glosses quickly became the partnership’s bestselling product and that the brand is now the top cosmetics brand at Ulta Beauty at Target.

“It is not the lowest price point in the assortment, but the value is tremendous,” Sando said of the product. “It gives the guests an opportunity to experiment a little bit. If you think about discovery, if you think about trial and if you think about the opportunity to try new brands, these smaller sets have been a big success across the board.”

Fenty Beauty by Rihanna and Fenty Snackz will be available for purchase at Ulta Beauty at Target in store, on Target.com, and through Target’s fulfillment options – Order Pickup, Drive Up, and Same Day Delivery with Shipt – for added convenience.

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