Rihanna Announces New Fenty Perfume

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UNITED STATES — It’s a big week in the beauty world! Rihanna dropped a major hint that Fenty Parfum is on its way.

Per several promotional emails that have gone out from Fenty Beauty, the forthcoming Fenty Eau de Parfum will debut on Aug. 10. The scent is described as “a memory encapsulated into a fragrance,” with notes of “sensual magnolia,” “seductive musk,” “vibrant fruit” and “spice.” Subscribers to the Fenty Beauty newsletter will be able to purchase the fragrance one day early, on Aug. 9th, via an exclusive “early access” link ahead of the general public.

I’m pretty sure that Riri‘s upcoming offering will sell out quickly. The Barbadian singer has already conquered music, fashion, lingerie, skincare and makeup — and now, she’s adding fragrance to her Fenty brand.

In the black and white promotional images, the fashion icon posed for the portraits in an off-the-shoulder leather jacket and thin-strapped camisole, wearing minimal makeup with multiple diamond earrings. She also sported a side part with slicked-down sideburns.

It’s not Rihanna’s first foray into fragrance; she previously released several perfumes including Reb’l Fleur, Rogue and Nude via a licensing deal. But Fenty Parfum marks the first scent from her own company.

Fenty Beauty customers can score a free sample with any purchase over $40 through August 8, using the code FENTY at checkout.

Photos Credit: Instagram Reproduction

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Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.