Louis Vuitton Will Cruise To California For Its Next Resort Show

Model Clementine Balcaen for Louis Vuitton Fall 2021 Ready-To-Wear

CALIFORNIA, UNITED STATES — Louis Vuitton‘s Artistic Director Nicolas Ghesquière chose the Golden State for the house’s upcoming show.

The LVMH Moët Hennessy Louis Vuitton – owned brand will show it’s 2023 cruise (resort) collection on May 12 in California.

It’s the latest sign of a strong return to destination fashion shows as the coronavirus pandemic wanes, with Emilio Pucci, Alexander McQueen and Gucci among the European brands planning to show outside the big fashion capitals in the coming months. We recently reported that Chanel will unveil its cruise collection in Monaco (see it here).

At the time of this post, the luxury French house said it would reveal the city and venue for its cruise display at a later date, while stressing that it “will continue its architectural journey of showcasing cruise collections at exclusive locations of exceptional design and renown around the world.”

Ghesquière typically selects an architectural marvel as a transporting backdrop. Cruise shows have been staged at the groovy Bob Hope Estate in Palm Springs, Calif., by John Lautner; Brazil’s MAC Niterói by Oscar Niemeyer; Kyoto’s Miho Museum by Ieoh Ming Pei; the Fondation Maeght in Saint-Paul de Vence by Josep Lluís Sert, and the TWA Flight Center at JFK Airport in New York by Eero Saarinen.

Cruise represents a key delivery for luxury brands as the collections have a long selling window straddling several seasons, and often dedicated campaigns and extra distribution via pop-up stores.

Photos Credit: Oberrauch – Viero / Gorunway.com