Models

Iconic Fashion Model Kate Moss Is The Face Of Kim Kardashian West’s Skims

By Donovan | July 14, 2021 0 Comments

UNITED STATES — Iconic British fashion model Kate Moss is the new face of Kim Kardashian West’s Skims, appearing in the innerwear brand’s new TV campaign.

“I first met Kate [Moss] in 2014 through [Burberry’s chief creative officer] Riccardo Tisci and was instantly struck by her cheeky humor, authentic and classic beauty — we’ve been friends ever since,” Kardashian West said in a statement.

“She is the fashion icon, defining whole generations of culture and style and I am honored to feature her as the new face of Skims this summer,” continued Kardashian West, referring to Moss.

“Everyone’s wearing Skims,” Moss can be heard saying in the videos, as she models the Cotton and Fits Everybody collections.

“I’ve been a fan of Skims since Day One,” Moss added in a statement. “What Kim is doing with the brand is so fresh and modern, making underwear women actually want and that fits perfectly. I wear it, my daughter wears it — even my mum wears it.”

The 30-second and 15-second TV spots are directed and photographed by Donna Trope and will be featured across both linear and streaming platforms this Thursday.

“Kate represents so much within the fashion world, but her influence transcends the industry,” said Jens Grede, cofounder of Skims. “She is a cultural force. The definition of cool and yet completely unique. There isn’t anyone like her”.