NEW YORK, UNITED STATES — Last Month we posted that Coach tapped some famous faces for its Fall 2021 advertisement including Jennifer Lopez also known by J Lo (see it here).
The iconic American brand released a new campaign reintroducing its iconic rogue bag.
The international pop star, actress, dancer, producer, beauty mogul and fashion designer (J Lo) and iconic British fashion model Kate Moss front house’s latest ad.
Kōki, Xiao Wen Ju, Ma Zhe, and Kelsey Lu also star in the Juergen Teller lensed ad campaign.
The Rogue bag, which will be featured as a part of Coach’s fall collection, was first introduced on the runway in 2016, and was “inspired by free-spirits, rebels and dreamers,” according to the brand. The collection, called “Coach Forever Season Two,” will include bags, ready-to-wear and a collaboration with Schott NYC, a New York-based clothing company.
The Rogue bag will be updated in a new, environmentally friendly version of Coach’s signature jacquard print, and be made in a blend of organic cotton and recycled polyester.
Olivier Rizzo styled the campaign and Teller shot it in famous locations throughout the world, including Griffith Park in Los Angeles, the Bund in Shanghai and London Bridge, which is meant to tell “the story of the Rogue’s iconic legacy and craft.”
Coach‘s creative director Stuart Vevers, will receive the Accessories Council’s Hall of Fame award for the Rogue bag. The award, determined by the Accessories Council Board, recognizes an item or brand that has been able to stand the test of time and be given out at the annual Design Excellence Awards.
Coach will also add a digital experience where users can design their own Rogue bag in a virtual workshop and build their own bag from scratch.
Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com
Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.
