Ad Campaign

Skims Launches Swim Campaign Starring Paris Jackson, Bella Poarch And Madison Bailey

By Donovan | July 26, 2022 0 Comments

KIM KARDASHIAN’S SKIMS JUST LAUNCHED ITS FIRST EVER SWIMWEAR CAMPAIGN

UNITED STATES — Skims released an ad campaign for its swim collection starring Paris Jackson, Bella Poarch and Madison Bailey. The advertisement celebrates the fun spirit of the Los Angeles pool party scene with a crowd of cool celebrities, models, DJs, artists and musicians.

Cofounded in 2019 by Kim Kardashian and Jens Grede, Skims launched as a solutions-oriented brand creating the next generation of underwear, loungewear and shapewear. In March, Skims entered the swim category, introducing an assortment of 19 different swim styles in seven colorways.

The new swim collection is designed with Skims signature fit and comfort to offer flattering, targeted support. Skims sells directly through its website, Skims.com, as well as such retailers as Nordstrom, Selfridges, SSense, Net-a-porter, Lane Crawford, Holt Renfrew and David Jones. The new collection drops on Thursday.

Mark Hunter, aka Cobrasnake, who is known for his photography of alternative contemporary culture lensed the campaign.

“I’ve known Kim for a while and have always admired her style, so to be in the latest swim campaign for Skims is a full-circle moment. I love the brand and doing this shoot was so much fun,” said Jackson, the 24-year-old model, actress, singer, musician and second child of Michael Jackson and Debbie Rowe.

Poarch, a 25-year-old Filipino American singer and social media personality said, “I’m so thrilled to be a part of the new Skims swim campaign. I’m obsessed with the new collection — from gloves to dresses, there is so much to choose from and I love how the brand always pushes style boundaries this way. I couldn’t be more excited work with them.”

Bailey, a 23-year-old American actress, who starred on the Netflix teen drama series, “Outer Banks,” added, “Skims is known for their iconic campaigns so to be a part of the latest one for swim was so exciting. I’m a huge fan of the brand and this collection is so fun. I’ll be wearing it all summer long.”