Cult Gaia To Present 2024 Resort Collection In L.A. On Nov. 2, To Open Miami Store In December

UNITED STATES — American brand Cult Gaia is heading back to the runway for their resort (cruise) collection.

Designer Jasmin Larian Hekmat will present a runway show in her hometown of Los Angeles on Nov. 2. The brand will present its 2024 resort collection.

“Doing it in Los Angeles for me is a no-brainer,” Hekmat told WWD. “This is the homeland of Cult Gaia. I ideated the brand in New York, but it really came to life here. Being able to engage our community and family and be truly under the sun is so much of who we are and what we stand for. The pieces belong on a runway.”

It’ll be a see now, buy now concept, with shoppers able to purchase pieces after the show.

“It’s amazing to be able to offer what we show to the customer to purchase immediately,” she said.

At the time of publishing, the location of the show has yet to be revealed. “It will be something that is epic, very Cult Gaia. And something, I guess, only we can do.”

Hekmat started her fashion career by making goddess-inspired flower crowns for friends while still a student at New York‘s Fashion Institute of Technology. They took off — as did Cult Gaia’s signature “Ark” bag, shortly after the label launched in 2012, fueled by social media. The brand has since grown, launching other “It” bags along the way, including the rhinestone “Hera” purse, and signature dresses (current bestsellers are the $398 “Akaia” and $658 “Floreana” designs).

This will be Hekmat‘s first runway show since 2018. She last showed in Malibu, which was her first.

“It just never felt right to me to just do a show,” she explained. “But these pieces really deserve to be walked down a runway. And I’m so excited to bring our people that we love together to witness that. Also, nothing else captures all five senses like a show.”

Hekmat is opening a new store in Miami in December. The designer opened her first store, a flagship on Melrose Avenue in West Hollywood, Calif. (She’s eyeing London, Dallas and Las Vegas as future destinations.)

“It’s so extraordinary,” she said, adding that the facade features a hand-painted mural that reflects her “heart” and “history.”

Photos Credit: Cult Gaia’s Instagram 

Source: WWD