Chicago Bears QB Justin Fields Signs With Reebok

JUSTIN FIELDS HAS INKED A NEW DEAL WITH REEBOK. EXPECT TO SEE A LOT FROM THE BRAND’S NEW AMBASSADOR IN THE COMING MONTHS.

BOSTON, MASSACHUSETTS — Reebok is looking to rebuild its relationship with team sports. To kick things off, the Boston-based athletic footwear and apparel company has signed NFL quarterback Justin Fields, as an ambassador.

Reebok said in a statement, “the long-term deal indicates the beginning of Reebok’s strategy to rebuild its position in team sports, one that will include further expansion of its athlete roster, a greater presence within sports culture and the introduction of new performance footwear and apparel offerings for the field, court and beyond“. In the past, Reebok has had relationships with athletes such as Allen Iverson, Shaquille O’Neal and Floyd Mayweather Jr.

As part of the deal with the Chicago Bears player, the quarterback will be featured in a variety of digital and social content, and in the spring, he will be the face of the FloatZig 1, Reebok’s new running shoe.

“As a brand with such a unique and rich heritage in sports, we’re thrilled to be returning to our roots, and embark upon a long-term strategy that will have us reclaim our rightful place in the sports world once again,” said Todd Krinsky, Reebok’s chief executive officer. “Justin’s authenticity, high energy and risk-taking mentality as a natural leader on and off the field immediately stood out to us. He exemplifies who we are and how Reebok will show up in sport culture in the years to come — bold and unapologetic. We’re thrilled to welcome Justin to the Reebok family as we shepherd in a new era.”

“Reebok holds an incredible legacy in the sports world that has always inspired me,” Fields said. “Not only have they launched iconic offerings with legends like Allen Iverson and Shaq that shaped sports culture in the ‘90s, but they also have the attitude and energy to reshape the future of sport once again. I’m excited to join Reebok and help kick off this next great chapter.”

Authentic Brands Group purchased Reebok from Adidas for $2.1 euros in March 2022.

Photos Credit: Courtesy of Reebok