Allen Iverson Partners With Authentic Brands Group To Grow His Business And Brand Worldwide

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NEW YORK, UNITED STATES — Former NBA player turned hall of famer Allen Iverson is partnering with Authentic Brands Group to further develop his brand. ABG will focus on growing Iverson’s entertainment business, securing new endorsements and strategic partners, as well as consumer products.

The 47-year old, also known as “The Answer” has had a 26-year relationship with Reebok, which Authentic acquired in February 2022 (see it here).

Authentic and I share a commitment to being number one and accepting nothing less,” said Iverson. “Our shared values and their relentless drive to disrupt the branding industry make Authentic the ideal partner to take my brand to the next level.”

Mark Rosen, president, entertainment at Authentic, added, “Allen is a Hall of Famer and one of the most recognizable basketball players of all time. A trailblazer both on and off the court, Allen paved the way for professional athletes today and we see significant opportunities to build on that success.”

Spanning 14 seasons, Iverson had a long tenure with the NBA. He is regarded as one of the best scorers in league history, is an 11-time NBA all-star, won Most Valuable Player in 2001 and was inducted into the Naismith Memorial Basketball Hall of Fame in 2016.

Iverson had a successful career with the Philadelphia 76ers and later played for the Denver Nuggets, Detroit Pistons and the Memphis Grizzlies, before ending his NBA career with the 76ers.

Authentic’s portfolio includes Muhammad Ali, Shaquille O’Neal, David Beckham, Sports Illustrated, Greg Norman, Forever 21Brooks Brothers and Barneys New York among others.

Photos Credit: Courtesy of Reebok

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Donovan is the CEO and Editor-In-Chief of For all general inquiries please email Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.