Paul Andrew Is Returning To New York Fashion Week, Releases Season Three Ad Campaign
THE ENGLISH FASHION DESIGNER WILL PRESENT HIS LATEST FOOTWEAR COLLECTION AS PART OF HIS RELAUNCHED EPONYMOUS WOMEN’S FOOTWEAR LINE.
NEW YORK, UNITED STATES — Paul Andrew will make his return to New York Fashion Week. He last participated in the event back in 2018. On Sept. 11, the fashion designer will host a presentation to showcase his latest footwear collection from his relaunched eponymous women’s footwear line. For the upcoming presentation, Andrew will take over Rockefeller Center’s rink level and Jupiter restaurant to show the collection around the Prometheus Fountain against a backdrop of roller-skaters.
“I’m part of the CFDA and I’ve lived in New York my entire adult life,” Andrew said on his return to New York Fashion Week. “I moved to New York when I was 20 years old to work with Narciso Rodriguez and basically never left until I got the call from Ferragamo. New York has been so good to me on a business level and all of my friends and great connections are there — it just feels like the right place to restart my fashion week journey.”
In 2022, a year after he left his role as creative director at Salvatore Ferragamo, Andrew relaunched his namesake footwear brand. The designer joined Ferragamo in 2016 as its design director of women’s footwear (see it here), and was promoted to creative director of womenswear the following year (see it here).
He put his label on hold upon taking on the creative director role, which he left in 2021.
“The experience at Ferragamo taught me so much on so many levels,” he said. “One of the foremost learnings was the importance of freedom and having my own voice. This new chapter for me is really about this freedom of expression for myself and going at my own pace, and that feels great.”
Andrew said that the design process shifted a bit to align with changes in consumer preferences, for the collection he’ll present at New York Fashion Week.
“Even in the year that I’ve been reworking my collection — initially it was very much focused on this post-COVID19 idea that people wanted to get dressed up,” he explained. “They were very much into color and high heels and party shoes. But I feel now much more related to this idea of — everyone is saying this phrase, ‘quiet luxury’ — it’s this more timeless luxury idea.”
He said that the collection is designed in a color palette of black, white, bright red and beige and focuses more on lower heels. The styles are embellished with silver details and metal zips, which he stated will become new signatures for the brand.
To coincide with the New York Fashion Week presentation, Andrew released the brand’s Season Three ad campaign starring Veronika Kunz. The black and white advertisement was shot by photographer Alessio Bolzoni and styled by Marco Vandenhove.
Photos Credit: Alessio Bolzoni
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