Louis Vuitton Will Stage Two Major Events in L.A. This Summer

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LOS ANGELES — The LVMH Moët Hennessy Louis Vuitton – owned brand will be opening its newest men’s store on Rodeo Drive in Beverly Hills on July 14.

Located at 420 North Rodeo, the store will open with the entire men’s fall 2022 collection by the late Virgil Abloh, as well as the Objets Nomades collection, Tambour watches, Louis Vuitton books, hard-sided trunks and more.

The store’s interior will feature a “Giant Man” sculpture from Abloh, special works of art and vintage furnishings, and the brand’s trademark Epi leather paneling on the walls.

Upstairs VIP rooms will have specially commissioned murals by Alex Proba with midcentury motifs and a desert-inspired palette.

Special travel pieces such as the Courier Lozine, Cotteville and Coffret NBA set, the Wavy set and the Climbing set will also be on offer, along with on-site personalization and a full fragrance counter.

Beverly Hills is the eighth freestanding men’s store in the country, and the first in California.

The second event will be the “200 Trunks, 200 Visionaries” exhibition running from July 29 through Sept. 6, in the previous LVX space on Rodeo Drive.

The exhibition was organized in 2021 to celebrate 200 years of brand founder Louis Vuitton, inviting 200 visionaries to use the iconic trunk as a blank canvas.

L.A. will be the only U.S. stop for the exhibition. At the end of the year, the 200 trunks will be auctioned off through Sotheby’s with proceeds benefiting charity. Louis Vuitton pledged to donate 10,000 euros in the name of and on behalf of each visionary to one of 15 nonprofits, for a total donation of 2 million euros.

Photos Credit: Courtesy of Louis Vuitton

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Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.