Luxury Apparel And Sneakers: Jacquemus Announces Upcoming Collaboration With Nike
THE FRENCH FASHION DESIGNER AND FOUNDER OF THE JACQUEMUS FASHION LABEL ANNOUNCES UPCOMING COLLABORATION WITH NIKE.
PARIS, FRANCE — Simon Porte Jacquemus just announced an upcoming collaboration with American multinational corporation Nike, Inc. on Instagram on Monday.
“For this collaboration with Nike, I wanted to create a collection that reinterprets athletic women’s sportswear in a minimal way. I have always been inspired by vintage ACG pieces and Nike campaigns from the 1990s,” the French designer said in a statement.
Porte Jacquemus said he imagined “a world where outdoor pursuits and court sports co-mingle within a new, integrated aesthetic” for this collaboration, which spans apparel and footwear along with “a variety of hallmark Nike designs with unisex footwear and accessories.” The items will drop on his brand’s e-commerce on June 28 and will be rolled out globally across Nike’s retail network throughout the summer.
“Having this imagery in mind, we designed women’s athleticwear with sensuous details and neutral colors, along with my own interpretation of the Humara — my favorite Nike shoe. It was important for the collection to be accessible, for all bodies, and to be a natural blend of Jacquemus style and Nike performance,” he continued.
Jarrett Reynolds, vice president of catalyst apparel design at Nike, stated the collaboration had involved “[drawing] from vintage ACG inspiration, the interweaving of Nike Dri-Fit fabric, and [considering] footwear like the Humara, to create a nexus of sport and style that could only be done through the shared lens of Nike x Jacquemus.”
The Nike x Jacquemus collection, is described as redefining summer ready-to-wear as “comfortable anywhere, anytime”.
Photos Credit: Courtesy of Jacquemus