Hair Product: La La Anthony Launches Beauty Line Inala
NEW YORK, UNITED STATES — Actress, fashion designer, author, producer, philanthropist and entrepreneuress Lala Anthony is the latest celebrity to add beauty to her forever growing resume.
The Brooklyn-native revealed her new beauty brand, called Inala. The brand is launching in the hair care category with one product, the Power Potion, which is a scalp and hair treatment.
“Because of the nature of my career and being on set so often, my hair is constantly tugged, pulled and heat styled,” Anthony said about the brand. “Over time, the damage to my hair became noticeable and I went on a hunt for something to help restore my hair’s health. There isn’t a single woman in my life who hasn’t struggled with some form of styling damage, hormonal hair changes or hair loss and I knew, once I found the solution that worked for me, I needed to share it with the world.”
Prior to the pandemic, Anthony, like most, was always on the go, working, filming or walking red carpets. But when it forced her to slow down, she realized her self-care routine needed a reboot.
“A lot of my hairstyles had been clip-ins or wigs or braids or weaves,” she tells PEOPLE. “And I realized how damaged my natural hair was because I wasn’t taking care of or paying attention to it.”
The Inala Power Potion is made with a rice water complex that includes rice water, biotin and arginine, which is said to replenish and strengthen the hair. The product is priced at $55 and will be available on the Inala website.
Photos Credit: Instagram Reproduction