Kanye West To Expand His Forever Empire With The Launch Of Yeezy Beauty

UNITED STATES — Rapper, producer, and fashion designer Kanye West is looking to expand his forever growing empire with the launch of Yeezy Beauty.

It is being reported that West filed a trademark application on June 2 for an assortment of skin-care, makeup, fragrance and personal-care products under his Yeezy label, according to the U.S. Patent and Trademark Office.

West’s intellectual property company, Mascotte Holdings Inc., filed the trademark request for makeup products such as foundation, mascara, lipstick and body glitter and skin-care products like face cream, exfoliants, face masks and body wash, among others. The trademark application also covers personal-care products, such as deodorant and toothpaste, hair-care products and home items, like scented room sprays, scented stones, potpourri and aromatherapy pillows.

On its own, West’s Yeezy label has become one of the most successful celebrity-backed fashion brands, with Forbes estimating it generated $1.5 billion in sales last year.

While this will be his first solo venture in the beauty industry, West embarked on a fragrance deal with Parlux Fragrances Inc. in 2009.

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