Fashion

DM Fashion Book Exclusive: Gucci To Decamp Milan For Paris Fashion Week This Fall

By Donovan | May 25, 2018 0 Comments

Gucci Spring 2018 Ready-To-Wear.

PARIS — Gucci‘s Alessandro Michele is decamping Milan to show his upcoming collection this fall during Paris Fashion Week, DM Fashion Book has learned.

The Italian luxury house will show its spring 2019 collection in the City of Light on Sept. 24. The show marks the crescendo of a three-part homage to France conceived by Michele, creative director.

“Gucci is a global brand with deep and vibrant Italian roots and a visionary French shareholder, Kering,” said Marco Bizzarri, president and chief executive officer of Gucci. “When Alessandro told me of his desire to present the new collection in Paris — continuing the French-inspired narrative — I thought it was a perfect way to continue the creative homage to France.”

Bizzarri underscored that the show date marks the “transition day between Milan and Paris Fashion Weeks to avoid impacting schedules. We will then look forward to returning to Milan in February 2019.”

While foregoing a show in Milan for the season, the company is planning a special event to be held at the Gucci Hub on Wednesday, Sept. 19, the second day of Milan Women’s Fashion Week, scheduled to run Sept. 18-24. Details about the event are being kept under wraps.

Gucci’s intention to show in Paris has been officially shared with the Camera Nazionale della Moda Italiana and the Fédération de la Haute Couture et de la Mode.

Carlo Capasa, president of the Italian Chamber of Fashion, said the association “understands and respects the reasons behind Gucci’s request” to hold the spring show in Paris “and will look forward to Gucci returning to open Milan Fashion Week next February.”

In related Gucci news, the high-end fashion brand will be traveling to Arles for the brand’s cruise (resort) 2019 show. The collection will be presented on May 30 in the Provencal city of Arles, France — and more specifically, at the Alyscamps, one of the most famous Roman necropolises of the ancient world, which is just outside the town’s walls (see it here).