Film: Nicki Minaj Stars In H&M Holiday Campaign

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SWEDEN — Last month, DM Fashion Book reported that female rapper Nicki Minaj fronted H & M Hennes & Mauritz AB (H&M) Holiday 2017 campaign. The ad was shot in Scotland (see it here).

Minaj is also starring in the fast fashion brand’s holiday campaign film, which was directed by Johan Renck.

The film centers around a little girl who tracks down the evil brother of Santa Claus in order to save the holiday season from his selfishness. Minaj stars as the mother of the little girl as well as the fabulous fairy named the Wisest Thingy, while Jesse Williams plays the dual role of the father and the supernatural Fastest Fairy, and John Turturro takes on the part of both Santa Claus and the evil brother of Santa Claus.

 “I love the film’s over all empowering message,” Minaj said in a statement. “I love seeing this young girl become the champion that lives in all of us. There’s always magic in the air during the holidays.” The pieces shown in the video will be available in stores and online during the holiday campaign period, starting today. “It’s exciting to see our festive designs come to life together with such inspirational talents,” said Pernilla Wohlfahrt, H&M’s Head of Design and Creative Director. “They definitely added some extra magic to the film and we hope that our customers will love how the fashion is presented throughout the holiday season at H&M.”

See a sneak peek of the video below, until the full version of the film goes live on on November 28th.

Photos Credit: Courtesy

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Donovan is the CEO and Editor-In-Chief of For all general inquiries please email Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.