Tom Ford Is Expanding His Brand By Getting Into Men’s Underwear

Tom Ford is definitely expanding his brand!

A week after he revealed his new luxury watch partnership with Tom Kartsotis‘ Bedrock Manufacturing Co., American fashion designer Tom Ford has announced that he’s getting into underwear — men’s only to start. It will be done through a license with the Italian manufacturing firm Albisetti International.

Ford said to WWD, “The creation of Tom Ford Men’s Underwear is a natural extension of our highly successful men’s collection and comes at a time when the Tom Ford brand has become firmly established worldwide as a leader in men’s fashion. Albisetti International is the perfect partner for this venture as their dedication to excellence and the highest quality product is impressive and their strong family work ethic makes them a perfect fit as our partners.”

Further details about the product range, price positioning and distribution of the Tom Ford Underwear collection could not be learned, though the company said distribution will be tight. It will be sold in Tom Ford stores and at tomford.com, as well as through select department stores and online partners.

Photos Credit: Tom Ford’s Instagram