Calvin Klein Unveils New Logo
Raf Simons is making changes since taking the helm at Calvin Klein last summer (see it here). We recently reported that the brand will launch made-to-measure clothing and accessories services at Calvin Klein on April 1. The range, called Calvin Klein By Appointment, pledges to offer unique pieces, previously only made for celebrity clientele, to CK fans looking for a special slice of Simons’s creativity for themselves (see it here). We also announced that the highly anticipated Calvin Klein Fall 2017 runway show will take place Feb. 10 at 10 a.m. during New York Fashion Week. This will be Simons first collection for the label. The show will feature Calvin Klein’s men’s and women’s ready-to-wear and accessories (see it here).
In the latest changes, this morning Friday (February 3), Calvin Klein unveiled a new logo via Instagram. The iconic American brand’s new logo was designed in collaboration with English art director and graphic designer Peter Saville.
In the Instagram post, the brand called the logo “A return to the spirit of the original. An acknowledgement of the founder and foundations of the fashion house.”
The sans serif typeface is reminiscent of the brand’s old logo without feeling overly “vintage.”
Photos Credit: Calvin Klein’s Instagram