Marc Jacobs’ Next Decadence Fragrance, Eau So Decadent Launches Next Month

The next edition of fashion designer Marc Jacobs‘, Eau So Decadent will launch next month. The designer just unveiled a campaign starring models Kim Turnbull, Issy Boreman, and Kesewa Aboah, shot by renowned photographer Alasdair McLellan in London.

The bottle features a special design that mimics Jacobs’ handbags, made with a snakeskin cap in blush and teal, a gold chain, and a flacon in clear frosted glass. This is the third Decadence scent: the first launched in 2015, and the second, Divine Decadence, came out last year. Master perfumer Annie Buzantian of fragrance house Firmenich formulated this version to have a feminine and light vibe with juicy fruits and florals mixed with white amber.

“We identified a previously untapped consumer territory of women who are young at heart, yet looking for an air of opulence and sophistication,” said Nathalie Duran, senior vice president, luxury fashion brands at Coty Inc. “Decadence Eau So Decadent is an all-out, lavish celebration of luxury that answers that need.”

Eau So Decadent launches on September 15 and will be available at Nordstrom and Macy’s for $112 (3.4oz), $87 (1.7oz), and $62 (1.0oz).

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