THIS SUMMER, KERING-OWNED BRAND BOTTEGA VENETA WILL PRESENT THEIR FALL 2023 COLLECTION IN CHINA’S SPRAWLING CAPITAL. 

MILAN —  Italian luxury brand Bottega Veneta will stage a repeat show of its fall 2023 collection in Beijing on July 20. The collection was unveiled in Milan last month and is the third by creative director Matthieu Blazy.

For the upcoming show, Blazy will develop dedicated new looks, and the show will build on Bottega Veneta’s growing brand presence in China, including its multiplatform campaigns for Chinese New Year.

In February, the brand, which quietly left Weibo two years ago, returned to the Chinese social media platform, a strategy that is helping it gain broader visibility in the Chinese luxury market.

During the time former creative director Daniel Lee‘s took control of the label, Bottega Veneta abruptly went dark on all major social media platforms in January 2022, including Instagram, Twitter, Facebook and Weibo. The brand has also been leveraging K-pop stars to drive online traffic.

Last year, Bottega Veneta took over part of the Great Wall to celebrate the Chinese Lunar New Year.

The message of Happy New Year was written in Chinese, together with the company’s logo, displayed in shades of the brand’s signature green and tangerine, which is a symbol of luck in Mandarin, on a sloped portion of the Great Wall.

The fall collection was praised by retailers and the press as one of the best in Milan, brimming with Blazy’s chic and inventive looks, and beautiful accessories, from woven leather thigh-high boots to egg-shaped evening bags and woven leather pails gripped over the shoulder with a rope.

Blazy invited guests to view three exceptional sculptures on loan from museums and installed on the runway — two naked Roman runners in bronze circa 1 B.C., and Umberto Boccioni’s “Unique Forms of Continuity in Space” from 1913. Guests sat on Superleggera chairs by Gio Ponti in lacquered ash and cane designed in 1957 — superlight, as the name suggests in Italian, and comfortable at the same time.

Photos Credit: Alessandro Lucioni / Gorunway.com

Source: WWD