Collaboration: Mackage Launches NBA Experience With Brooklyn Nets And Barclays Center
BROOKLYN, NEW YORK — Montreal-based luxury outerwear company, Mackage has teamed up with the Brooklyn Nets, Barclays Center and Crosby Studios for the 2022-23 NBA season.
Through a multiyear partnership, the Brooklyn Nets and Barclays Center have become Mackage’s first sports team partner, and the brand has tapped Crosby Studios to design interactive installations in the arena.
The partnership comes to life though an interactive pop-up featuring Mackage product displayed inside of a dramatic metallic locker room. The activation is open to fans for five consecutive games, from Nov. 27 through Dec. 4. Mackage will also introduce a premium coat check experience at Barclays Center for Nets courtside ticket holders. The activation’s design is inspired by Mackage’s iconic metallic down puffer.
The idea between Mackage and Crosby was “to show a different angle of something athletes and people look at every day — a locker room,” said Harry Nuriev, founder of Crosby Studios. He said he was inspired to bring sport culture into design, fashion and art by creating an immersive experience through the brand.
“We are excited to bring a Mackage x Crosby immersive experience to a world class facility like Barclays with the Brooklyn Nets — a true juxtaposition of art, fashion and sport brought to life in a way that is totally new for this type of venue,” said Tanya Golesic, chief executive officer of Mackage. “Adjacent to the player tunnel and VIP areas, our sculptural metallic pop-up is a bold and innovative way for us to host and highlight our brand in a luxury way.”
Photos Credit: AARON KYLE BARTON