Palm Angels To Open Flagship Store In The City Of Light

The garden installation at the location of the future Palm Angels store in Paris.

PARIS, FRANCE — Palm Angels, the Italian label, founded by Francesco Ragazzi, said it would open its first flagship in the City of Light in early 2023, and marked the announcement by installing a lush vertical garden at the location of the future store.

Designed in collaboration with Atelier Athem, a Paris-based collective specialized in scenography and urban design, the facade made up of plants, vines, moss and palm fronds, with a neon sign spelling out the brand name in Gothic script, was unveiled on Monday and will remain in place for a month.

The two story boutique is located at 217 Rue Saint-Honoré, is positioned near the Saint Laurent Rive Droite store. Theory, Balenciaga and Acne Studios are also in the same area.

The high-end brand has opened stores at a steady clip and now has locations in Milan, Italy; Las Vegas, Nevada; Miami, Florida; Beijing, Wuhan and Hong Kong, China; Bangkok, Thailand, and Dubai, UAE. A seasonal store in Forte dei Marmi is set to become another permanent location.

Palm Angels first launched in 2015 by Francesco Ragazzi and the shareholders of New Guards Group, the Italian holding company founded in Milan by Claudio Antonioli, Davide de Giglio and Marcelo Burlon, which operates a portfolio of brands including Off-White and Heron Preston.

Ragazzi, who has served as creative director at Moncler for over a decade, splits his time between Milan and the U.S., in particular Los Angeles, where he searches out inspiration for his cool, carefree ready-to-wear label.

The adventure began with a photo project focusing on the California skate scene and the publication of the book Palm Angels in 2014.

In addition to men’s and women’s ready-to-wear, the label offers childrenswear, eyewear and a fragrance developed in collaboration with Swedish niche perfumer 16-69. It also has a line of homewares.

Photos Credit: BENOIT FLORENCON/COURTESY OF PALM ANGELS