The brand has also experimented with video and print publications on new products and collections launches.
Alexander McQueen tapped award-winning visual artist Sophie Muller on a short film that brings pieces from the brand’s spring 2022 collection to life when the pieces from the collection were hitting the stores earlier this year.
For the pre-fall 2022 season, the brand issued a 160-page zine documenting the creative process of 12 artists who were invited by Burton to express their working practices, each inspired by a look from the women’s collection.
