The accessories include a five-panel wide brim hat constructed in a swimwear material with a detachable Cuban link chain offered in both a solid and the crystal print. There will also be a reversible bucket hat and an oversize tote with removable exterior pouch pockets. The collection will include a three-pack of socks in off-white, cyan or silver.
In terms of footwear, Ivytopia once again takes on Adidas’ signature Stan Smith sneaker that has been reworked into a bold and slightly futuristic look, along with a new iteration of the Savage with intricate paneling and pops of color, and an updated mule featuring a light mesh fabric intended to complement the apparel. There’s also an Ultra Boost in an engineered knit.
Prices range from $30 to $200 for the adult collection and include swimwear for $45 to $120, a reversible bomber in the crystal print for $150, the Stan Smith for $110 and the Ultra Boost for $200.
The kids’ assortment will range in price from $30 to $120 and will include the inaugural swimwear assortment that will retail for $35 to $65.
Ivytopia will be available beginning July 21 on adidas.com and in select stores globally on July 22.
To promote the launch, the brand has created a cinematic campaign focused on the idea of being isolated from the outside world and finding healing through connection and sharing dreams of escape to Ivytopia, whether that is simply daydreaming or hitting the road for a trip. The cast includes models Irina Shayk and Joan Smalls along with Harvey Newton-Haydon, Adut Akech and Alva Claire.
Photos Credit: Looks from the Adidas x Ivy Park Ivytopia collection. Courtesy of Paul Wilmot Communications
