Gucci To Hold Show Men’s And Women’s In Italy’s Apulia On May 16

FOR THE HOUSE’S UPCOMING MEN’S AND WOMEN’S SHOW, ALESSANDRO MICHELE, GUCCI’s CREATIVE DIRECTOR HAS CHOSEN CASTEL DEL MONTE IN ITALY APULIA REGION AS THE VENUE FOR THE SHOW.

MILAN — Luxury Italian house Gucci‘s upcoming men’s and women’s show will take place on May 16.

The castle is striking with its unique geometric design and is protected as a World Heritage Site since 1996. It is managed by the Ministry of Culture — Regional Directorate of Puglia Museums. Continuing Gucci’s commitment to sustain, preserve and promote cultural and artistic heritage, the Italian luxury brand will support an enhancement project of the historical site.

The castle stands in Andria, 540 meters above sea level on a hill and the stunning location is in line with Michele’s fascination with historic places, which in this case blends elements from Northern Europe, the Islamic world and classical antiquity, representing a crossroads of different civilizations and religions.

While brands traditionally show their cruise or resort collections during the months of May and June, Michele in 2020 decided to abandon “the worn-out ritual of seasonalities and shows to regain a new cadence,” and to conceive new names for his collections. The name of the collection to be shown at Castel del Monte has not been revealed.

Photos Credit: Gucci Spring 2020 RTW