BikeLifeRex Fronts Tommy Jeans “Play To Progress” Campaign

NEW YORK, UNITED STATES — Tommy Hilfiger released its new Tommy Jeans Spring 2020 “Play To progress” campaign featuring social media influencer, biker and creator BikeLifeRex (@bikeliferex).

The Philly-native give life to the concept of play as a form of progress through street culture, in a winning combination of creativity and free expression. The talented biker’s shoot is narrated through the vision of photographer Jared Sherbert and director Ben Fitzgerald with production company Pundersons Garden.

BikeLifeRex supports young locals with a safe space to learn and have fun with an action-packed bike crew. I love that this brother is doing positive things for the youth in his city. He’s the future!

Photos Credit: Jared Sherbert