Beauty News: Pat McGrath Shop-In-Shop Is Coming To Bergdorf’s Main Floor

NEW YORK — Pat McGrath‘s beauty operation of makeup, Pat McGrath Labs is continuing its U.S. retail expansion with a first-of-its-kind partnership.

Beginning next month (Feb. 1), the makeup brand will open a shop-in-shop at Bergdorf Goodman. Spanning nearly 400 square feet, the shop will be on Bergdorf’s main floor, making Pat McGrath Labs the first beauty brand to have such a presence at the retailer.

“To be going into Bergdorf Goodman is insanely exciting,” McGrath said to WWD. “They are the quintessential retailer in New York and a global icon. It’s amazing to be able to share everything about Labs in a shop-in-shop.”

“Pat is to beauty what the best-of-class designers are to fashion,” Linda Fargo, Bergdorf’s senior vice president, women’s fashion director and store presentation, said in a statement. “Pat and fashion are inextricable, the way Bergdorf’s and fashion are. We wanted Pat to have the stage and context of a true fashion venue to reflect her talent and accomplishments and to make a piece of Pat available to our clients. As a working artist in the fashion world, creating iconic, larger-than-life beauty looks across magazine covers and international runways, her collaborations with major designers at the highest level were something that appealed to us.”

The Pat McGrath Labs shop-in-shop at Bergdorf Goodman will carry the entire Pat McGrath Labs cosmetics collection, including the new FetishEyes Mascara, the Skin Fetish range and the MatteTrance lipsticks, as well as limited-edition exclusives.

“Something is coming soon, as we always say,” McGrath said of the exclusives. “There will be some really incredible, fun items.”

She will fete the pop-up’s opening with a personal appearance at Bergdorf’s on Feb. 9 from 5 to 7 p.m.

According to Fargo, the space’s design is inspired by a Japanese pachinko parlor and incorporates artwork from fans of the brand, including Instagram followers, into the pop-up, packaging and windows. Pat McGrath Labs will be displayed in Bergdorf’s Fifth Avenue windows along with fashion from the spring 2019 shows. The windows will exude a “personal but raucous and celebratory vibe,” said Fargo, and will include McGrath-approved references to Ziggy Stardust, Seventies space travel, neon and LED art, liquid gold, Blitz Kids and nightclubs.

Last year, DM Fashion Book reported that Pat McGrath‘s beauty operation of makeup, Pat McGrath Labs has received a $60 million minority investment from Eurazeo Brands (see it here).

Exact terms of the investment were not disclosed, but industry sources said the firm is estimated to have taken a 5 to 8 percent stake in the business at a valuation of more than $1 billion. Pat McGrath Labs has received $88 million in external funding, including capital it received from One Luxury Group, which is also said to have a minority stake, in 2016. Industry sources said the business is growing quickly and is expected to do more than $60 million in retail sales for 2018. Speculation in the market is that Pat McGrath Labs will be a target for large, strategic beauty players in the next 18 to 24 months.

Photos Credit: Courtesy of Pat McGrath Labs

Source: WWD