Dover Street Market To Open Balenciaga Copyshop In London

LONDON — Dover Street Market London is set to open a ‘Balenciaga Copyshop‘ where customers will be able to print personalized tee-shirts featuring graphics from the Paris-based luxury fashion house.

Expect the shop to open this week, November 30. The pop-up concept will allow customers to design their own tee-shirts by choosing from a library of Balenciaga graphics and logo types via computer touch-screens and select their placement.

Two work stations at Dover Street Market will be transformed into the office-style printing facility, with the resulting creations printed instantly.

The products, for men and women, will be available in white, grey, black, red and two alternative fits, and a message reading ‘BALENCIAGA DO IT YOURSELF Ts’ will featured on the back of the t-shirts.

Dover Street Market will launch an exclusive color of the Balenciaga Triple S sneaker on November 30 worldwide to celebrate the copy shop. A sculpture from the artist Mark Jenkins and video screens will further elevate the installation at DSM’s London store.

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