Travis Scott Designs Capsule Collection For Helmut Lang

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G.O.O.D. Music‘s Travis Scott could now add “designer” to his forever growing resume.

The fashionable rapper has partnered up Helmut Lang, which was once sold to Prada, but is now owed by Japanese fashion company Link Theory Holdings (LTH) of Tokyo.

Scott has designed a limited-edition, 19-piece men’s capsule collection for the brand, which will be available on Jan. 30 on Helmut Lang’s e-commerce site along with its Melrose Avenue location in Los Angeles, its Meatpacking District store in New York, Barneys New York, Selfridges and select retailers worldwide.

The fashion line is inspired by Scott’s Texas roots and consists of tee-shirts, outerwear and denim that come in an earthy color palette, which represents the landscapes Scott grew up around, and will feature appliquéd patches. Tee-shirts will retail from $175 to $185, the leather jacket will retail at $1,715, shoes start at $395, denim retails around $310 and bombers and jackets will sell for $695.

This is the first time the brand has collaborated with a celebrity on a capsule collection, but this isn’t Scott‘s first time producing apparel and collaborating with a brand. He worked with streetwear brand Diamond Supply Co. on a line of product last year along with London-based line Maharishi. He’s also created his own “Rodeo” tour merchandise and appeared in campaigns for Puma, Alexander Wang and Yves Saint Laurent.

Photos Credit: Instagram

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Donovan

Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.