Palm Angels Introduces PLAY Palm Angels, a New Lifestyle Label
Luxury streetwear brand Palm Angels is expanding its reach with the launch of PLAY Palm Angels, a new lifestyle-focused label designed to deliver a more accessible, street-driven interpretation of the Palm Angels universe. The debut campaign stars former Division I football player Shilo Sanders, underscoring the brand’s connection to sports, culture, and contemporary streetwear.
The new line, whose name stands for Palm Life All Year, will officially launch for the Fall 2026 season. PLAY Palm Angels will offer a comprehensive range of men’s and women’s ready-to-wear and accessories, including graphic T-shirts, fleece separates, fashion tops, tracksuits, dresses, skirts, shorts, denim, outerwear, and headwear. T-shirts and fleece are expected to be the collection’s strongest categories.
The initial rollout will focus on the U.S. market through a select group of retail partners, including PacSun, Hibbett, DTLR, Shoe Palace, and Nordstrom, alongside the brand’s direct-to-consumer e-commerce platform. International expansion is expected to follow.
The collection is priced between $45 and $250, with fashion tops beginning at $45, T-shirts ranging from $60 to $80, fleece pieces between $100 and $150, and outerwear topping out at $250. The line is manufactured in Asia, with the assortment split 60 percent men’s and 40 percent women’s.
“Palm Angels has established a powerful foundation within the luxury and streetwear landscape, and PLAY Palm Angels creates an opportunity to extend that universe, connect with new communities, and continue evolving the brand in meaningful ways,” said Joseph Gabbay, Chief Executive Officer of Bluestar Alliance.
Shlomi Saban, CEO of Sportlux and PLAY Palm Angels’ international operating partner, emphasized the label’s global ambitions, noting that the brand was developed with international growth in mind from the outset. He added that the goal is to build a culturally relevant brand that resonates across regions while remaining rooted in creativity, energy, and authenticity.
According to Ralph Gindi, Chief Operating Officer of Bluestar Alliance, PLAY Palm Angels will occupy a more graphic-driven and accessible position in the marketplace, while the core Palm Angels brand evolves toward a more elevated identity centered on design, craftsmanship, refined details, and sophistication.
Founded in 2015, Palm Angels has become one of fashion’s most recognizable luxury streetwear labels, blending American skate culture with Italian craftsmanship. With the introduction of PLAY Palm Angels, the brand is looking to broaden its audience while maintaining its influence at the intersection of fashion, sports, and culture.
Photo Credit: Courtesy of PLAY Palm Angels
