Wasserman Agency Rebrands as “THE.TEAM” Amid Fallout From Epstein File Revelations

One of the most influential firms in sports and entertainment representation is entering a new chapter. The agency founded by Casey Wasserman has officially rebranded as THE.TEAM, distancing itself from its founder’s name following renewed scrutiny tied to newly released documents connected to disgraced financier Jeffrey Epstein and his longtime associate Ghislaine Maxwell.

The company introduced its new identity and logo last week, positioning the move as a shift toward collective leadership rather than a founder-led brand.

Visitors to Wasserman’s website were redirected to a new URL along with a message from the company announcing the change.

“As of today, Wasserman is rebranding as THE·TEAM and you can now find us at the.team,” the message reads. “For 24 years, this company has been shaped by our work, our people and our unifying belief in the power of Sports, Music and Entertainment. That philosophy remains the foundation of who we are – and where we are going. We go forward as we always have: Together.”

“We remain completely focused on serving our clients with the same professionalism that has always been our standard,” the company added in a statement.

Industry Backlash and Fallout

The rebrand arrives during a turbulent period for the firm. Wasserman has faced criticism after correspondence from 2003 surfaced in recently released Epstein-related documents showing exchanges with Maxwell, who was convicted on multiple sex trafficking charges in 2023.

While Wasserman has not been accused of any wrongdoing, the revelations sparked backlash across the entertainment industry.

In a statement, Wasserman said he regretted the communications, noting they occurred “long before her horrific crimes came to light.” He also emphasized that he never had a personal or business relationship with Epstein.

Wasserman acknowledged flying on Epstein’s plane in 2002 during a humanitarian trip connected to the Clinton Foundation and said he was “terribly sorry” for any association with Epstein or Maxwell.

The controversy has already had real business consequences. Several clients have parted ways with the agency, including Grammy-winning pop star Chappell Roan. The firm has also represented major artists such as Ed Sheeran, Kendrick Lamar, Lorde and the band Coldplay, though it remains unclear how many additional clients may reconsider their ties.

Agency Put Up for Sale

Amid the mounting pressure, Wasserman announced last month that he would sell the firm he founded, with majority owner Providence Equity Partners backing the move.

The company has hired investment bank Moelis & Company to lead the sale process.

Moelis has extensive experience advising on agency deals, including transactions involving Excel Sports Management and United Talent Agency.

According to reports, the firm could attract a robust slate of potential buyers. Rival agencies including Creative Artists Agency, United Talent Agency and William Morris Endeavor are seen as possible bidders. Former Endeavor executive Patrick Whitesell — who launched Silver Lake-backed investment firm WTSL last year — has also been mentioned as a potential suitor.

Private equity firms are also circling the business as investors increasingly seek exposure to the booming sports sector. Firms such as Bruin Capital and Arctos Sports Partners are among those believed to be exploring interest.

A $2 Billion Business

Founded in 2002 by Wasserman — the grandson of legendary Hollywood power broker Lew Wasserman — the agency expanded rapidly through acquisitions and strategic partnerships.

Today it represents thousands of athletes, artists and brands across sports, music and entertainment. Wasserman reportedly owns roughly 40% of the company, while Providence Equity Partners holds the remaining 60%. According to estimates cited by Forbes, the agency could be valued at more than $2 billion.

The leadership shakeup continues internally as well. Wasserman recently informed the company’s more than 4,000 employees that he would step down as CEO and sell his stake in the business as part of the restructuring.

Olympic Role Under Scrutiny

Outside the agency, scrutiny has also extended to Wasserman’s role as chairman of the organizing committee for the 2028 Summer Olympics in Los Angeles.

While the board behind the LA28 Games initially backed him to continue leading preparations, several Southern California politicians — including Los Angeles mayor Karen Bass — have since called for his resignation.

With a new name, a possible sale on the horizon and growing industry pressure, the transformation from Wasserman to The Team marks one of the most dramatic rebrands the sports and entertainment business has seen in years.

Photo Credit: THE.TEAM