Tory Burch Unveils ‘Splash’ High Summer Collection With Jamaica-Shot Campaign

Tory Burch is ushering in the season with the debut of its “Splash” high summer collection, paired with a vibrant new campaign starring Alex Consani and Sacha Quenby. The visuals, captured by photographer Anthony Seklaoui, are set against the lush backdrop of GoldenEye in Jamaica.

Designed with escapism in mind, the collection leans into ease and playfulness. Standout pieces include woven raffia Romy bucket bags, crochet Charlie shoulder bags, classic Miller sandals, and lightweight cotton tanks adorned with delicate silk flower pins.

Building on the launch, the brand will introduce the “Splash Jelly Drop” on May 19, spotlighting translucent Ella totes. The campaign will roll out across Tory Burch’s digital platforms, including Instagram, TikTok, and YouTube.

The Splash collection will be available at Tory Burch boutiques and online, as well as through select retail partners such as Nordstrom—which will carry an exclusive product timed to the Jelly Drop—alongside Bloomingdale’s, Neiman Marcus, Saks Fifth Avenue, Shopbop, and Revolve. Pricing ranges from $175 for jelly-heeled sandals to $695 for crochet handbags, with select ready-to-wear pieces reaching up to $1,695.

Photos Credit: Anthony Seklaoui