Pharrell Williams Reunites With Moët & Chandon for a Summer Celebration in Saint-Tropez
Pharrell Williams is once again partnering with Moët & Chandon, unveiling a new summer campaign and limited-edition Champagne bottle inspired by the timeless ritual of enjoying bubbly over ice.
Shot in the sun-soaked surroundings of Saint-Tropez, the campaign pays tribute to one of the French Riviera’s most iconic traditions. Long associated with luxury and leisure, the coastal destination is widely recognized in Champagne culture as the birthplace of the “piscine” — the practice of serving Champagne over ice. Building on that legacy, Moët & Chandon introduced Ice Impérial in 2011, becoming the first Champagne house to create a cuvée specifically designed to be enjoyed chilled over ice.
Following last year’s collaboration, which saw Williams reinterpret Moët & Chandon’s Brut Impérial and Nectar Impérial Rosé, the multi-hyphenate creative now lends his signature touch to a special edition of Ice Impérial. For the first time, the bottle appears without its recognizable white sleeve, offering a sleek new presentation that reflects the campaign’s modern, carefree spirit. The limited-edition release launches Monday and will retail for €54.
The global campaign extends far beyond Saint-Tropez, with outdoor advertising, experiential activations, and branded takeovers appearing across key destinations in the United States, Germany, Hong Kong, and beyond. Luxury beach clubs and hotels participating in the rollout include Blu Beach in Sardinia, Gran Folies in Mallorca, Hotel Miramar in Sylt, Dolder Grand Hotel in Zurich, and Janu Hotel in Tokyo.
The collaboration feels like a natural fit for Williams, whose creative influence spans fashion, music, design, and wellness. In addition to serving as Men’s Creative Director at Louis Vuitton, he continues to lead major projects across entertainment and lifestyle, from producing music and collaborating with global brands to expanding his Humanrace wellness venture. Through this latest partnership with Moët & Chandon, Williams once again brings his vision for culture, hospitality, and immersive experiences to one of the world’s most celebrated Champagne houses.
Photos Credit: Quentin de Briey/Courtesy
