LOEWE Unveils Fall/Winter 2026 Pre-Collection Campaign Shot in Tenerife

LOEWE has unveiled its Fall/Winter 2026 pre-collection campaign, captured by photographer Talia Chetrit on the volcanic island of Tenerife. The imagery continues the evolving visual identity introduced by creative directors Lázaro Hernández and Jack McCollough for the Spanish fashion house.

Chetrit’s photography moves between intimate close-ups and expansive landscape shots, framing the collection against Tenerife’s rugged volcanic terrain, crashing Atlantic coastline, lush hillsides, and sharp architectural lines. Sun loungers stacked into geometric formations and still-life compositions featuring melting ice cubes, dripping honey, bananas, and scattered passion fruit seeds add to the campaign’s sensual, tactile atmosphere.

The cast includes Eva Victor, Levon Hawke, Seydou Sarr, and LOEWE brand ambassador Isla Johnston. Throughout the campaign, the cast appears relaxed yet self-assured, posed along the shoreline, seated on steps, or reclining across loungers while dressed in layered looks worn undone, draped, and styled against bare skin.

Leather remains central to the collection, appearing across trousers, oversized coats, and butter-soft cropped shorts. Sportswear silhouettes are reinterpreted through LOEWE’s experimental approach, including technical anoraks, Grip sneakers, and Speed Shield wraparound sunglasses. Striped shirting, shorts, and Origami shoes introduce graphic contrast, while knit collars soften sharply tailored outerwear.

Accessories continue to play a defining role in the collection. The Amazona 180 bag returns with new proportions, now offered in a medium women’s size and an XL men’s version. The campaign also highlights the Layer Flamenco clutch, the newly introduced Scarf bag, and the mini Cala bag.

“This campaign continues our exploration of craftsmanship at LOEWE as a rigorous yet profoundly joyful endeavor,” Hernández and McCollough said in a statement. “We were drawn to the elemental energy of Tenerife — its vigor, its drama, the way this ancient volcanic landscape can sharpen the senses and instincts, in the same way we understand the act of creating and wearing clothes.”

Photos credit: Talia Chetrit