Cooper Flagg Stars In New Balance’s Quiet Noise Campaign
Cooper Flagg steps into the spotlight for New Balance’s latest “Quiet Noise” campaign, offering an intimate look at the mindset behind one of basketball’s fastest-rising talents. Fronting his own vignette, the Dallas Mavericks forward shifts the focus away from highlight reels and toward the unseen grind—discipline, preparation, and the mental repetition that defines greatness long before game time.
At the center of the campaign is a debut of New Balance’s newest performance-driven silhouettes: the P350 and P400—two models engineered to meet the demands of today’s dynamic, positionless game.
The P350 is built for quick-twitch movement and explosive play. Designed with shifty athletes in mind, the silhouette prioritizes sharp cuts, pivots, and rapid directional changes. A denser FuelCell foam along the lateral side provides added stability and containment, while an updated outsole ensures smoother transitions and reliable multidirectional traction. The upper pairs breathable mesh with skeletal TPU overlays, subtly referencing lifestyle staples like the 1906R and 9060.
Meanwhile, the P400 leans into all-game endurance, balancing comfort with responsiveness. A dual-cushioning setup—combining EVA with a Fresh Foam X core—delivers plush impact protection without sacrificing court feel. A redesigned nylon plate injects a snappy, propulsive energy underfoot, while the molded TPU upper channels retro hoops DNA, drawing inspiration from late ’90s and early 2000s basketball aesthetics.
The P350 arrives in a clean NB White and Black colorway with a $110 price point, while the P400 launches in a trio of Black-based colorways—Black/Team Red, Black/Inkwell, and all-Black—retailing at $140 in adult sizing.
Beyond footwear, the “Quiet Noise” campaign introduces a full apparel offering designed to seamlessly transition from pre-game warmups to everyday wear. The collection includes printed woven track jackets, performance jerseys, warm-up tops, track pants, mesh shorts, sports bras, and bike shorts, alongside a range of accessories like socks, sleeves, headbands, and bags.
More than just a product rollout, “Quiet Noise” taps into the deeper fabric of basketball culture—spotlighting the courts, communities, and connections that shape the game at its core. It’s a reflection of New Balance’s understated philosophy: progress built in silence, and impact made where it matters most—when no one’s watching.
Photos Credit: New Balance
