Under Armour Adds Tee Higgins to Its Growing NFL Roster

Under Armour is expanding its presence in the NFL, officially welcoming Cincinnati Bengals wide receiver Tee Higgins to its growing football roster for the 2026 season.

The partnership marks a notable change for Higgins, who previously represented Nike. As part of his new relationship with Under Armour, Higgins will wear the brand on the field while representing its footwear, apparel and accessories off the field.

The signing also brings Higgins back to a brand that has been part of his football journey for nearly a decade. Before becoming a standout at Clemson and eventually entering the NFL, Higgins participated in the 2017 UA Next All-America Game, which featured some of the country’s top high school football prospects.

Since joining the Bengals, Higgins has established himself as one of the team’s key offensive weapons and a prominent wide receiver in the NFL. His move to Under Armour adds another high-profile name to the brand’s expanding football family.

The partnership arrives during Under Armour’s 30th anniversary as the company continues strengthening its presence in football. Higgins joins an impressive roster that includes Justin Jefferson, DeVonta Smith, Jonathan Taylor, Jake Ferguson, Zay Flowers, Cam Ward and Nick Emmanwori.

Under Armour has also added three members of the 2026 NFL rookie class to its football roster: Seattle Seahawks running back Jadarian Price, Indianapolis Colts linebacker CJ Allen and Pittsburgh Steelers wide receiver Eli Heidenreich.

With the 2026 season marking the second year of Under Armour’s return to the NFL, the addition of Higgins further signals the brand’s continued investment in football—and its push to build a new generation of athletes around the Under Armour name.

Photos: Under Armour