Toteme Unveils Its Debut Menswear Collection

September 7, 2026 | D.M. Fashion Book | Fashion

Swedish fashion label Toteme is officially stepping into menswear, introducing its first dedicated collection for men as the brand continues to expand its quiet-luxury universe.

Founded in 2014 by Swedish fashion journalist Elin Kling and her husband, Karl Lindman, the brand has built its identity around a pared-back Scandinavian aesthetic, elevated essentials and a creative language influenced by contemporary art. Under managing director Johanna Sjöberg, Toteme has steadily established itself within the upper-premium luxury market, with a focus on refined design rather than overt branding.

Now, at the end of August, Toteme is launching the inaugural drop of its menswear collection. Designed by Alexander Häggblad alongside Karl Lindman, the new offering naturally extends the brand’s existing universe of leather goods, footwear and jewellery into a complete men’s wardrobe.

Available through Toteme’s e-shop, the debut drop translates the brand’s signature minimalism into a distinctly masculine silhouette. Generous proportions and architectural cuts are stripped back to their essentials, while the focus remains firmly on fabrication and construction. Cool wool, lambskin and heavyweight cotton form the foundation of the collection, replacing flashy logos with carefully considered materials.

The colour palette follows suit, leaning heavily into monochromatic shades of black, beige, grey and raw indigo. The result is a wardrobe that feels understated yet highly intentional, designed to slot effortlessly into the modern luxury man’s everyday rotation.

Visually, the campaign maintains the polished, almost clinical aesthetic that has become synonymous with Toteme’s womenswear. Minimalist framing and clean imagery place the focus directly on the clothing. However, the men’s collection takes a more structured approach, trading the draped and enveloping shapes often seen in the women’s line for straighter silhouettes and a wardrobe free of unnecessary embellishment.

Pricing places Toteme firmly within the contemporary luxury category. Raw-wash straight-leg jeans retail for €320, while a white T-shirt comes in at €230. A wool cardigan featuring an integrated scarf is priced at €670, matching the price of the black leather loafers. A fitted poplin shirt costs €680, while oversized double-faced wool coats—the standout pieces of the collection—range from €1,200 to €1,500.

With its first menswear drop, Toteme isn’t attempting to reinvent its identity. Instead, the Swedish label is extending the codes that have already made its womenswear successful into a new category, offering men a similarly refined take on modern, understated luxury.